Water4Otter

In 2014, Texas experienced a severe drought. The North Texas Municipal District (NTMWD) needed a new method to communicate water conservation to its rapidly growing customer base; we determined youth could spark water conversations among adults at home. I created Water4Ottera 45-minute performance to inspire water conservation in youth, emphasizing knowledge of students' local water source.

Insights: 

Otis the Otter, Farah the Fox, and Bob the Bobcat are the 3 stars of the Water4Otter show. Each has a different focus: Otis (water source); Bob (watershed); and Farah (wastewater). 

Otis the Otter, Farah the Fox, and Bob the Bobcat are the 3 stars of the Water4Otter show. Each has a different focus: Otis (water source); Bob (watershed); and Farah (wastewater). 

  • If youth have an emotional connection to animals in their local water source habitat, they are more likely to remember their water source
  • Residents who know their water source are more likely to conserve water
  • Parents and adults are more likely to conserve if their children deliver a conservation message 

Results:  

  • View most recent Water4Otter report
  • Winner of the 2017 “Watermark Award” for communications excellence from Texas American Water Works Association
  • As of June 2018, performed 161 shows in 13 cities
  • 85% of 3rd-5th grade youth (n=575) correctly reported their water source (Lavon Lake) in an open-ended survey question                       

My roles:  

  • Wrote the script, including a closing rap song
  • Collaborated with illustrators to produce images and animations needed for performance visuals
  • Hired performers and mascots, directed the show production, and managed logistics for all performances
  • Persuaded teachers, principals, and superintendents to book the show
  • Managed expectations of NTMWD’s 13 member cities